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Company: Avanade Project Type: Content Strategy, copywriting & communication Standardization Industry: Technology Date: 2024 The Challenge: Building Cohesive, Scalable Communication The client sought to create a comprehensive set of communication materials that would strengthen engagement with stakeholders and streamline the distribution of information. With a need for accuracy, consistency, and quality across numerous communication touch…
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Company: Avanade Project Type: Content Strategy, Technical Writing, Copywriting & Copyediting Industry: Education/Government/Utilities Date: 2022 – 2023 The Challenge: Navigating the Labyrinth of Technical Documents Working with the Accenture Grant Writing team, the main challenge was dealing with highly technical and complex grant documents that often spanned over 60 pages. While these documents were rich…
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Company: Avanade Project Type: Content Strategy, Narrative development, storytelling & content design Industry: Healthcare Date: 2022 The Challenge: Ensuring Seamless Communication and Engagement The team had the technical prowess but faced a critical gap when it came to effectively communicating their ideas and vision for a globally connected experience during their upcoming demo day for…
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Company: Avanade Project Type: Content Strategy, copywriting & uX Writing Industry: Healthcare Date: 2023 The Challenge: Meeting Modern User Expectations A healthcare provider’s website is often the first point of interaction for both new and existing patients, making it an invaluable tool for communication, service delivery, and brand perception. However, the client’s website had fallen…
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Company: Avanade Project Type: Content Strategy, Storytelling, copywriting & Design Thinking Industry: Technology Date: 2023 The Challenge: More Than Just a Product Sale In today’s intricate enterprise environment, selling a product isn’t merely a transaction; it’s a story. The technology company’s sellers were adept at discussing features and benefits but faced a significant disconnect when…
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Company: Avanade Project Type: Content Strategy, messaging frameworks & content standardization Industry: Technology Date: 2022 The Challenge: The Jigsaw Puzzle of Inconsistent Messaging The client’s team was encumbered by a dated and disjointed communication strategy that led to inefficiencies and confusion, both internally and externally. They were grappling with inconsistent messaging, cluttered content, and an…
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Company: Avanade Project Type: content strategy, storytelling, Copywriting & UX Writing Industry: Tech Date: 2022 The Challenge: The Stagnant State of Sales Narratives For this technology company, the industry-specific solutions were more than products; they were solutions tailor-made for specific industry challenges. However, the existing sales narratives and customer-facing material had stagnated, failing to align…
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Company: Avanade Project Type: Content Strategy, Content Design & Consolidation Industry: Healthcare Date: 2021 The Challenge: Navigating the Chaos The client was saddled with an outdated SharePoint site that acted more as an obstacle course than a repository. Teams and individuals were spending valuable time sifting through haphazardly arranged content, which led to inefficiencies and…
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Company: Avanade Project Type: Content Strategy, Brand Strategy & Content Alignment Industry: Insurance Date: 2021 The Challenge: A Fractured Brand Identity In the midst of industry changes and evolving customer expectations, the client faced a brand identity crisis. They had a web app that functioned well but failed to impress. Moreover, the company’s voice and…
Ashley Creech
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Ashley Creech 