Ashley Creech

The Challenge: Building Cohesive, Scalable Communication

The client sought to create a comprehensive set of communication materials that would strengthen engagement with stakeholders and streamline the distribution of information. With a need for accuracy, consistency, and quality across numerous communication touch points, the client faced the challenge of developing a clear framework that would drive scalability and enable seamless, repeatable processes across multiple initiatives.

The Underlying Issues

• Complex Communication Framework: The existing communication processes lacked a cohesive structure, making it challenging to maintain accuracy and consistency.
• Fragmented Resources: Multiple touch points and materials were scattered, complicating stakeholder access and engagement.
• Scalability Concerns: Without a repeatable process, the communication strategy was struggling to keep pace with project demands and deadlines.

The Solution: A Strategic, Multi-Platform Communication Ecosystem

To address these needs, I collaborated with the client’s team to develop a robust communication framework. This project involved creating resources designed for clarity, engagement, and ease of access, ultimately fostering a scalable approach to the client’s content and communication strategy. Working alongside a designer, we developed and refined an internal SharePoint site to house all communication assets, creating a central repository that would streamline information flow across touch points and teams.

How I helped

• Communication Framework Development: Crafted a detailed communication timeline and framework, aligning key touch points to ensure accuracy and relevance across stakeholder interactions.
• Template Creation: Developed multiple email templates to standardize messaging at each communication touch point, improving clarity and consistency.
• Case Study & Lookbook Creation: Created 19 detailed lookbooks and case studies, compiling them into a showcase deck to highlight project impact and best practices.
• Internal SharePoint Site Creation: Co-developed a SharePoint site to house key assets, catalog content, and administrative documents, ensuring a user-friendly experience for internal users.
• Supportive Communications: Produced additional resources, including one-pagers, internal emails, and catalog content, to guide users in utilizing the SharePoint site and app templates.
• Video Scripting & Documentation: Scripted demo videos for each app to facilitate user onboarding and edited documentation for final publication, ensuring each piece met high-quality standards.

The outcome

The new communication framework and resources created a structured, scalable approach that elevated the quality and efficiency of stakeholder communications. The SharePoint site provided a cohesive hub for resources, simplifying access and encouraging repeatable processes. My contributions not only strengthened the client’s communication strategy but also empowered team members with tools that required minimal edits, receiving positive feedback for clarity and usability.

I crafted all content for the Microsoft Power Platform Enterprise Templates page, including writing, structuring, and editing all 3 sections and 9 app overviews and installation instructions in collaboration with technical experts to create a clear, comprehensive resource.

Communications frameworks:

Example of 1 of the 19 Lookbooks:

“Ashley is an outstanding content strategist whose communication skills and strategic thinking shine in every project. She brings an impressive ability to dive into tasks with minimal guidance and effectively juggles multiple, deadline-driven workstreams. Her commitment to client satisfaction and quality standards is unparalleled, often going above and beyond expectations.”

— Project Manager @ Avanade

“Ashley quickly immersed herself in our program, taking initiative to understand complex processes and challenges. Her content not only enhanced efficiency and scalability but also ensured high-quality, consistent communication with our clients and partners. Her work required minimal edits, often being approved without changes—a testament to her skill and insight.”

— Delivery Lead @ Avanade