Ashley Creech

Integrated Demo Narrative Development

This project developed cohesive, user-centered demo narratives for an industry-leading symposium, highlighting the integration of emerging technologies. By aligning storytelling with business goals, crafting engaging UX copy, and adapting to evolving stakeholder needs, the demos presented a compelling showcase of the client’s solutions.

Scalable Communication Ecosystem Overhaul

This project established a scalable communication framework for a client, enhancing stakeholder engagement through structured, cohesive resources and processes. Key contributions included the creation of standardized templates, case studies, a SharePoint hub, and supporting materials, all designed to streamline access and maintain consistency across communication touch points.

Seller Experience Transformation Offering Development

Developing a seller-centric knowledge deck, this project captured authentic insights through detailed personas and scenarios to reflect the real experiences and needs of the seller community. By integrating new findings with existing content, the deck balanced strategic vision with practical insights, adaptable for both internal alignment and client engagement.

RAPID PROGRAM COMMUNICATION ENHANCEMENT & CUSTOMER RESEARCH

This project addressed high customer attrition by conducting rapid, targeted research to uncover specific disengagement drivers. With an interview guide, segment-specific outcomes, and strategic recommendations, the team gained actionable insights to refine program communications and better support retention

WEBSITE REDESIGN AND MODERNIZATION

This project reimagined a healthcare provider’s website with a user-centric approach, enhancing accessibility, content relevance, and navigational clarity. By developing a targeted content strategy, intuitive information architecture, and schema.org enhancements, the new Sitecore platform catered effectively to patients and external stakeholders alike.

ENTERPRISE ARCHITECTURE NARRATIVES

This project transformed transactional sales pitches into meaningful narratives by developing structured case study outlines and visual aids for a technology company’s sellers. With standardized story frameworks, persona-driven PowerPoint decks, and interactive Klaxoon boards, sellers gained tools to engage clients in compelling discussions about enterprise and business architecture.

Balancing Technical Rigor and Readability

Collaborating with the Grant Writing team, this project focused on enhancing readability and consistency across technical, complex grant documents. By implementing readability improvements, rigorous proofreading, and standardized guidelines, the team was equipped to present clear, accurate, and compelling grant applications.

COMMUNICATION REFRESH

By creating a cohesive communication framework, the project transformed inconsistent messaging and complex jargon into a unified language for the client’s team. With revamped email templates, targeted one-pagers, and optimized PowerPoint decks, the team gained streamlined tools to convey their services and products effectively.

STORY-DRIVEN narrative DEMOS

Creating an immersive, multimedia presentation for a demo day, this project transformed disjointed elements into a cohesive, interactive narrative. With synchronized voice narration, scenarios, and demo videos, the presentation impressed both the sales team and the client, fostering a strong connection and playing a pivotal role in securing the client’s decision to proceed with a project deal.

INDUSTRY SOLUTION REFRESH

By reimagining sales narratives for a technology company, the project revitalized customer-facing materials to reflect real-world industry challenges. The revamped sales decks and content strategy aligned with the company’s vision, providing sellers with impactful tools that fostered stronger connections with prospective clients.

SHAREPOINT REDESIGN

Revamping an outdated SharePoint site transformed it from a cumbersome repository into a streamlined, user-friendly digital ecosystem. With a new information architecture, standardized content model, and an effective communication strategy, the project improved document accessibility and supported a more efficient workflow across teams.

bRAND STRENGTHENING

Tasked with redefining a fractured brand identity, I helped develop a cohesive strategy that modernized the company’s voice, tone, and user experience. Through persona crafting, a brand strategy overhaul, and content alignment, I transformed the brand’s presence, resulting in a web application and brand identity that resonated with both current and next-generation insurance agents.