Ashley Creech

The Challenge: Crafting a Cohesive User Experience from the Ground Up

When designing an app, every word counts. For this certification, I wasn’t just creating a mock product; I was tasked with building a complete user experience through language, from concept to interaction. My journey began with a blank slate: envisioning a new app, defining its purpose, and crafting an experience that would be intuitive, engaging, and useful. With a two-week deadline, this project demanded not only creativity but a methodical approach to user experience design, blending strategy, content, and structure.

The Process

Starting from scratch, I mapped out each layer of the experience, bringing the app to life through focused UX writing exercises:

• Concept Development & Persona Creation: The project began with deep user research. I created a detailed persona to embody the app’s target user—capturing their needs, frustrations, and motivations. This persona served as the foundation for every decision, shaping a product that would resonate with real users.
• Voice & Tone Guide: To ensure the app communicated effectively at every touchpoint, I developed a voice and tone guide. This guide became the app’s personality, balancing clarity and empathy in a way that aligned with the needs of our target audience.
• Content to Drive Design: Working as both a strategist and writer, I created content that informed design decisions. I crafted messaging that would complement the visuals and layout, ensuring each piece of content supported the overall user experience.
• Microcopy & Chatbot Scripting: With the core structure set, I focused on the finer details—writing microcopy for buttons, tooltips, and forms, and scripting a chatbot that provided help and guidance. These pieces added depth to the app, creating a sense of conversation and support throughout the user journey.
• Information Architecture & Visual Structuring: I mapped out an intuitive content structure, visualizing how information would be organized and accessed. This exercise brought clarity to navigation and helped streamline the user flow, making the app easy to explore and use.
• Scope Exercise: Finally, I defined project goals and deliverables, framing the UX writing within clear boundaries. This exercise emphasized the importance of aligning content strategy with practical constraints, mirroring real-world project requirements.

The Outcome

This certification journey wasn’t just about learning UX writing principles—it was about applying them to build a product with purpose. By synthesizing user insights, guiding design with content, and adding layers of support through thoughtful microcopy and chatbot interactions, I created a holistic experience from the ground up. These work samples showcase my approach to crafting user-centered content that is strategic, supportive, and seamlessly integrated into the design.