Ashley Creech

The Challenge: Ensuring Seamless Communication and Engagement

The team had the technical prowess but faced a critical gap when it came to effectively communicating their ideas and vision for a globally connected experience during their upcoming demo day for a client. The challenge was not just to showcase their capabilities, but to tell a cohesive story that would resonate with the client, seamlessly integrating various elements such as scenarios, personas, and demo videos into a singular narrative.

The Underlying Issues

• Narrative Fragmentation: While the individual elements like scenarios and personas existed, they were disjointed and lacked a cohesive narrative structure.
• Lack of Effective Presentation Tools: The team needed a dynamic presentation format that would engage the audience while encapsulating complex information and relationships.
• Time Constraints: The looming demo day deadline necessitated swift action, making it crucial to develop an effective solution within a tight timeframe.

The Solution: An Immersive, End-to-End Experience for Demo Day

To tackle these challenges, I collaborated with a UX Designer from the Experiences team and multiple Subject Matter Experts (SMEs) to weave together a comprehensive end-to-end experience flow. The focus wasn’t merely on assembling disparate elements but on connecting them into a narrative that would be both engaging and informative. Utilizing the PowerPoint format, I created a synchronized presentation that felt like an interactive video, complete with scenarios, personas, and demo clips.

How I helped

• Narrative Development: Worked closely with SMEs to develop personas and scenarios, connecting them through a narrative that highlighted the concept of a globally connected experience.
• Multimedia Presentation: Assembled a PowerPoint deck that not only displayed text and visuals but also incorporated demo videos to enrich the presentation experience.
• Voice Narration: To circumvent time constraints and enhance engagement, I recorded my voice to narrate the slides, timing them to play in synchronization, thus creating a video-like experience.

The outcome

The final presentation was not just well-received; it left a lasting impression, garnering enthusiastic kudos from the Avanade sales team and executive leadership. The client was blown away by the immersive and cohesive narrative, cementing the demo as a key highlight of the event. The narrative framework, combined with multimedia elements and voice narration, turned the presentation into an engaging, easy-to-follow experience that resonated with the client.This level of engagement and positive feedback played a significant role in the client’s decision to move forward with a deal. We not only met but exceeded expectations, successfully conveying the idea of a globally connected experience and laying the groundwork for a fruitful, long-term partnership.