Ashley Creech

The Challenge: The Jigsaw Puzzle of Inconsistent Messaging

The client’s team was encumbered by a dated and disjointed communication strategy that led to inefficiencies and confusion, both internally and externally. They were grappling with inconsistent messaging, cluttered content, and an overall lack of coherent communication templates to efficiently convey their services and products.

The Underlying Issues

• Inconsistent Messaging: A patchwork of content styles and tones was causing confusion and diluting the impact of their communications.
• Complex Jargon: The existing content was laden with industry-specific terminology that wasn’t always easily understood by the target audience.

The Solution: Creating a Unified Communication Language

We decided to streamline the mess into a cohesive, well-oiled communication machine. The aim was not just to ‘refresh’ the materials but to breathe life into the team’s overall communication approach. I worked on creating new templates for different communication channels and developing one-pagers that could distill complex topics into easily digestible formats. The project was less about individual documents and more about crafting a unified, coherent language that could be spoken across the team’s varied communication needs.

How I helped

• Email Template Revamp: I created a suite of email templates that standardized the tone, style, and format of communications. These templates became a turnkey solution for the team to engage with their audience more effectively.
• Focused One-Pagers: I developed one-pagers to shed light on specific subjects and technologies. These resources were crafted to break down complex ideas into easily digestible insights, providing targeted information to the client’s varied audience.
• PowerPoint Optimization: Recognizing the importance of effective internal communication, I revised existing PowerPoint decks to streamline and simplify content, making it easier for team members to present and share information.

The outcome

The team’s ability to communicate both internally and externally was noticeably enhanced. The new templates and revised content fostered a clearer, more consistent, and more effective communication strategy, elevating the team’s capacity to articulate their services and products persuasively.